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Cooperation Isn’t About Who’s Stronger — It’s About Who’s More Specialized

Cooperation Isn’t About Who’s Stronger — It’s About Who’s More Specialized

Many think there’s no business if the other party is better at everything. Ricardo said 200 years ago: it’s about who is more specialized, not who is stronger. You’re better at a than b; I’m decent at b — so we each do our own thing and exchange strengths. Find the area each excels at — that’s where cooperation begins.
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