20251020-14 Don’t think counterfeiting only happens to big brands! When I ran ZH turquoise, right after registering Class 14 jewelry trademark, Class 35 advertising sales was squatted, almost stopping promotion and online stores~ Later I realized products are just the first step, brand is the moat—now turquoise is sold globally, this lesson was worth it!#navajojewelry #nativemade #nativeamericanjewelry #indigenousjewelry #navajoart #naturalturquoise #turquoisejewelry #handstamped