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The Core of Cross-Border E-Commerce Is People

Name: The Core of Cross-Border E-Commerce Is People
Uploaded: 2026-04-23T09:40:44+08:00
Duration: 21 s
Description: After 21 years in cross-border e-commerce, no matter how the landscape shifts, the core is never technology, platforms, or logistics — it’s people. You need to understand your customers: what they want, what worries them, how they like to

2026-04-23

After 21 years in cross-border e-commerce, no matter how the landscape shifts, the core is never technology, platforms, or logistics — it’s people. You need to understand your customers: what they want, what worries them, how they like to communicate. Understand your partners: their boundaries, their strengths, how far they can go with you. Technology changes, platforms come and go — but human nature doesn’t. Get the people side right, and everything else is a small problem.

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Inkampani Shenzhen Hongzheng Technology Co., Ltd. yasungulwa eShenzhen, eChina ngoJuni 2010.

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